Francesco Luca Peretti
Social media manager
I was born and raised in Venice, and lived there until the last few years. Venice is where I used to play music with my friends, go out at night, study in its various libraries, always looking for a quiet place either to focus on my studies or be with my friends.
In the meantime, my experiences and interests were related to sustainable development, cultural asset promotion, involvement practices and communication and event organization processes. However, that always took place out of Venice. Whenever came the time to put into practice what I had studied and the values I had learned, I always felt sad not to be able to apply them to my city. I almost felt that she was casting me aside.
Today, like never before, Venice equals tourism. Leaving aside the debates and the different choices we could have made regarding our city's future, we are now aware that we need to face a fundamental element for the city's well-being, which represents both the problem and the solution. The key resides mainly in the approach that we – citizens and the industry activities – choose to adopt to deal with it.
If we think about it, we have at our disposal a huge opportunity, right there before everybody’s eyes, if our goal is to preserve and develop the city. Every day, Venice welcomes a number of tourists that is way higher than the number of residents on average: 27,440,000 of tourists annually; 365 days = 74,000 tourists per day against 56,000 residents. Do you see the disproportion?
So these are the people we need to involve in order to develop and preserve the city, that is to say, during their stay as well as when they go back home and remember their experience here. The task of getting people to discover and experience the unique aspects of Venice – steeped in history and knowledge – certainly represents a serious, yet feasible challenge. It is about raising awareness among tourists in such an engaging way that they become stakeholders, rather than mere absent-minded visitors struck by the beauty of a city built on water… like other similar cities.
I believe that Venice can very well succeed in breaking down the walls of indifference dictated by globalization. This applies to all sectors of its tourism offer: from its Venetian rowing (“voga alla veneta”) to its food and wine, and its handicraft. Tourists will discover unexpected and even striking places, for the sole reason they exist, so far from the dream vision they had upon their arrival, but just as equally unexpected.
To act upon the quality of the demand – the right demand for Venice –, and those tourists who can actually contribute together with the citizens to the preservation of the city, and the true appreciation of its cultural heritage. For this reason, I have wholeheartedly joined the VivoVenetia project and team. This is what it’s all about!
The Team at VivoVenetia
At VivoVenetia, people come first. Should you want to get to know better our staff, please click the pictures to read our interviews.