Venice, the “unlikely” city, should inspire itself from its history and inhabitants’ culture in order to achieve, once again, the impossible: build a new cooperation model, not only to protect the city and its residents, but make their voices heard throughout the world as well.
Venice sustainable tourism: the right Tourism for Venice
To make an experiential and sustainable tourism laboratory out of Venice is not an idea stemming from a passing fancy or vocational bias of some specialist, it is the result of an equation, in which the current tourist flow – should it be directed towards experiences that truly represent local culture – would guarantee such a well-being that the city would flourish again and be repopulated by artisans, artists, and individuals able to safeguard and protect Venice in a proactive way, not just a preservative one.
To achieve this dream, a joint effort is needed. We have to cooperate through networks in order to succeed in showing the “other face” of Venice to the world. People need to feel the efforts and hard work we put into keeping alive the city’s tangible (artworks) and intangible (crafts) heritage.

Wood workshop, photocredit Marzia Carlin
By joining forces, craftsmen, associations, artists, music bands, tourism operators and VivoVenetia itself will be able to have a stronger impact and relevant importance in promoting a more sustainable tourism in Venice as well as on its beautiful mainland.
Should you want to combine your efforts to VivoVenetia’s and its network, do not hesitate to get in touch! This blog is intended to be an open space where associations can introduce themselves, where music bands can have visibility and artists can tell their own story as well as the story of Venice.
Fiaght against venice mass tourism promoting Veneto region
Don’t forget that VivoVenetia is not just about Venice; it is also about a vast piece of land surrounding a county seat that attracts people from all over the world, and awaiting your visit. It is worth being discovered and explored, with all due respect and curiosity! We are creating a network that involves all the Veneto provinces in order to promote the territory as a whole as well as the relationship between Venice and its mainland, at a cultural, environmental and artistic level.
What we want to propose are off the beaten track experiences, designed to put both tourists and residents in contact with the true spirit of the place.

A glimpse of Veneto – Legambiente veneto
Responsible and sustainable tourism… Ok, but how?
VivoVenetia is not just a portal where you can book leisure activities. In fact, our mission consists in proposing a “slow” approach to tourism and promoting sustainable activities that represent Venice’s heritage as well as the Veneto region. This is, in our opinion, the “right tourism”.
“Tourist activities are sustainable when they are developed in such a way that they remain a living force in a touristy area for an unlimited time, without altering the environment (natural, social and artistic) and preventing or restricting the development of other social or economic activities.”
World Tourism Organization, 1988
Venice has a lot more to offer than what you usually see on postcards. In fact, we believe that the best way to visit the city is to meet people who live and work here to discover their habits and lifestyle, and get lost among unknown bridges and streets.

Craftsman at work, photocredit Marzia Carlin
By respecting a few basic rules, meeting with Venetians can become easy as well as respecting the city’s urban and natural environment. The town council promotes sustainable tourism through DETOURISM project, which supports a campaign aiming at boosting the use of fountain water instead of buying plastic bottles.
Venice is truly and unbelievably beautiful. We can all enjoy it in very simple ways: venturing to its streets, even if just for one day, walking along its canals, and discovering age-old crafts in various industries, from glassblowing to printing, from navigation to trade and art.